Diseño

Pabellón musical en las olimpíadas de Londres

Proyecto interactivo de música y arquitectura

Los Juegos Olímpicos son la oportunidad de una visibilidad sin precedentes para los gigantes del mundo de los negocios, que ante un rendimiento exuberante y un pop up store vistoso, lanzan llamativos espacios para exponerse. Una casa de comidas anunció hace unos meses sus planes para armar el restaurante más grande del mundo en ocasión de los Juegos de Londres 2012: 3 mil metros cuadrados con 1.500 asientos. Aún más ambicioso es este proyecto para los Juegos Olímpicos: el Beatbox de Coca-Cola, un pabellón “interactivo” donde se puede “jugar”, que se instalará en el interior del parque olímpico.

El edificio circular estará diseñado enteramente cubierto con almohadas de EFTE plástico transparente (tetrafluoroetileno de etileno), material que asoma cada vez más edificios contemporáneos. En el momento en que los visitantes entran en contacto con los cojines, que son sensibles al tacto y al movimiento, se emiten diferentes sonidos tomados de los Juegos Olímpicos, pre grabados por Mark Ronson, productor de reconocidos artistas como Amy Winehouse. Desde el centro de la sala parte una rampa perimetral en espiral que llega hasta el techo y ofrece una visión general del parque olímpico. El EFTE para el funcionamiento estructural del pabellón se utiliza en pos de la sostenibilidad y la conservación de la energía.

Para llevar a cabo el proyecto Pernilla y Asif, jóvenes estrellas en ascenso, se mueven en la arquitectura experimental y la ingeniería de sonido. Para la pareja (30 y 31 años) es la obra más importante jamás realizada en una comisión, la culminación de un proyecto apoyado por la Fundación de Arquitectura que tenía el objetivo de descubrir nuevos talentos en la arquitectura británica. El Beatbox se inserta en el campo de movimiento para promover la atracción de los jóvenes a los eventos olímpicos.

Fabiana Cambiaso

Architetto | Ing. Civile e Ambientale

PhD in Progettazione Ambientale

Sapienza, Università di Roma

Progetto interattivo tra musica e architettura

I Giochi Olimpici sono un’occasione di visibilità incomparabile per i giganti del business mondiale, che tra performance esuberanti e pop up store appariscenti si lanciano in portentose gare d’esibizione. Qualche mese fa MacDonald aveva annunciato il progetto di apertura del più grande ristorante del mondo proprio in occasione dei Giochi di Londra 2012: 3mila metri quadrati per 1.500 posti a sedere.

Ancora più ambizioso appare il progetto di Coca-Cola per le Olimpiadi: si tratta del Coca-Cola Beatbox, un padiglione “interattivo” che può essere “suonato” e che sarà installato all’interno del parco olimpico.

L’edificio circolare progettato sarà interamente ricoperto di cuscini plastici in Efte (Etilene TetrafluoroEtilene), la plastica trasparente che sta facendo sempre più capolino nell’edilizia contemporanea. Nel momento in cui i visitatori entreranno in contatto con i cuscini, questi ultimi, sensibili al tocco e al movimento, emetteranno suoni differenti mutuati dalle discipline olimpiche e preregistrati da Mark Ronson, il celebre produttore di artisti come Amy Winehouse. Il centro del padiglione ospita una rampa a spirale che, sul tetto, offre una panoramica del parco olimpico. Sia l’Efte che il funzionamento strutturale del padiglione sono impiegati nel segno della sostenibilità e del risparmio energetico.

A realizzare il progetto Pernilla & Asif, giovani astri nascenti acclamati nel mondo intero, che si muovono a cavallo tra architettura sperimentale e ingegneria del suono. Per la coppia (30 e 31 anni) si tratta del più importante lavoro su commissione mai eseguito, culmine di un progetto supportato dalla Architecture Foundation che aveva l’obiettivo di scoprire i nuovi talenti britannici in architettura. Il Beatbox è inserito all’interno della campagna Move to the Beat di Coca-Cola per promuovere l’avvicinamento dei giovani alle discipline olimpiche.

* Laurea alla Bartlett School, apre il suo studio a Londra nel 2007, corteggiato dal MoMa, vince il premio W Hotels Designer of the Future della scorsa edizione di Design Miami/Basel, lavora con la sua partner Pernilla Ohrstedt: Kahn può di buon grado essere considerato un valido rappresentante di quei designer d’avanguardia e experimental architect il cui lavoro è caratterizzato da una sorprendente estetica innovativa visionaria o idealista, che guarda alla ricerca e alla contaminazione tra discipline diverse.

* Laurea alla Bartlett School, apre il suo studio nel 2007 a Londra, con progetti in collaborazione con la sua partner Pernilla Ohrstedt. Corteggiato dal MoMa, vince il premio W Hotels Designer of the Future della scorsa edizione di Design Miami/Basel: Kahn può di buon grado essere considerato un valido rappresentante di quei designer d’avanguardia e un experimental architect il cui lavoro è caratterizzato da una sorprendente estetica innovativa visionaria o idealista, che guarda alla ricerca e alla contaminazione tra discipline diverse.

English version

Interactive Olympic Park Pavilion can be ‘played’ like an instrument by visitors

To coincide with our search for Future Flames – exceptional young people that will carry the Olympic Flame during this summer’s Olympic Torch Relay – Coca-Cola has commissioned an Olympic Park Pavilion designed to celebrate the best of British youth.The designers of the Pavilion, Pernilla & Asif, are critically acclaimed up-and-coming architects who were selected through a process designed to help discover the next big architectural talent in the UK and give them an opportunity to showcase their talents at the London 2012 Olympic and Paralympic Games.

The innovative Coca-Cola Beat Box, which takes inspiration from our Move to the BeatTM campaign, will enable people to ‘play’ the Pavilion through interacting with sounds embedded within the architecture of the building. Its giant crystalline structure is made up of over 200 interlocked translucent air cushions, each the size of a billboard. Visitors will be able to ‘play’ designated cushions as they ascend the exterior of the pavilion, remixing ‘Anywhere in the World’, the uplifting track featuring sounds of five different Olympic sports created for Coca-Cola by GRAMMY award winning producer Mark Ronson and 2011 Mercury Music Prize nominee Katy B.

Maxine Chapman, Director of Showcasing with the London 2012 Olympic and Paralympic Project Team for The Coca-Cola Company, said: “With the eyes of over four billion people on London this year, we want to use our long-standing association with the Olympic Movement to shine a spotlight on Britain’s brightest stars and inspire young people to pursue their passions.

“Pernilla and Asif impressed us with their creativity, technical skills and vision. I’m delighted that we’re able to give them such a fantastic opportunity to showcase their talents and passions on the world’s stage. “I have no doubt that every visitor to the park will be inspired by their innovative and groundbreaking design, both during and beyond London 2012.”


Fotografías: ©Hufton & Crow.

BLOC | tecnne

julio de 2012.

 

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